Why PHILIA?

We chose the name PHILIA because it speaks to the soul of our work. Often called the “highest form of love,” PHILIA is the love between friends—rooted in care, loyalty, and shared purpose. It is the kind of love that moves you to act when someone you cherish is in need. Not out of obligation, but out of compassion. This is our clarion call: to build a business that responds with friendship, with care, with PHILIA.

Our model is anchored in an economics of caring—where collaboration replaces competition, and prosperity is shared. We believe inclusive recovery begins when no one is left behind, and progress is measured not just in profit, but in dignity restored, relationships strengthened, and futures co-created.

We care for our community partners not because it’s good business—but because they are our friends. From farmers to artisans, from upland cooperatives to indigenous elders, PHILIA exists to honor their stories, elevate their voices, and walk with them toward a more regenerative tomorrow.