The TREE of meanings...Our LOGO Explained
Our logo reflects the PHILIA inspiration as a business with an impact in mind, encapsulated in a TREE of meanings.
As the “trunk”, PHILIA takes on the role as the primary support of our community business partners, the “leaves”, in making them marketplace-competitive, in growing their businesses and to generate greater social impact.
PHILIA is keen to handhold these communities as the “branches” in their journey of growing their businesses represented by the growing sizes of the leaves, from small to becoming big.
The “pushing up direction of the hand” represents PHILIA's anchoring mission of elevating the lives of our community business partners through the process of collaboration.
We are but one tree trying to make a difference in this wide ecosystem of business and social development for sustainability and inclusive progress.